Press Release
Page 1/2
Düsseldorf, October 6, 2010
Henkel at 7th World Conference on Detergents, Montreux 2010
From Sustainability to Neuromarketing
As one of the world’s leading detergents manufacturers, Henkel is a significant
contributor to the World Conference on Detergents in Montreux, Switzerland.
Today, Henkel CEO Kasper Rorsted gave a keynote presentation on the
importance of sustainability along the entire value chain. Prof. Dr. Thomas
Müller-Kirschbaum, Corporate Senior Vice President at Henkel’s Laundry and
Home Care business sector, is Co-Chair of Montreux 2010, and Marketing
Director Thomas Schuffenhauer is also scheduled to give a talk on
neuromarketing on October 7.
The World Conference on Detergents in Montreux, Switzerland, is the world’s
premier detergent industry forum. It sees representatives of all the leading detergent
manufacturers and raw material suppliers joining with scientists and academics to
discuss "New Strategies in a Dynamic Global Economy". For more information on the
conference, listen to Prof. Thomas Müller-Kirschbaum, Co-Chair of Montreux 2010
and Corporate Senior Vice President at Henkel’s Laundry and Home Care business
sector:
This year’s three-day program has been dedicated to defining the future, introducing
innovations in the value chain, and highlighting smarter ways of doing things. While
Henkel CEO Kasper Rorsted made his keynote presentation on “Innovative,
sustainable consumption: challenging the entire value chain”, the title of Marketing
Director Thomas Schuffenhauer’s talk is “Mind the "Mind": How Neuromarketing
Reshuffles Brand Management”. His presentation is part of the session “Smarter
ways of doing things” on October 7, lead by Müller-Kirschbaum.
Henkel AG & Co. KGaA, Corporate Communications Page 2/2
Schuffenhauer says: “’Neuromarketing’ has become almost a buzzword these days.
On closer scrutiny it is apparent that some of the core findings of neuroscience are
having a significant impact on brand management. Understanding the way we as
human beings take decisions, and how these can be influenced by marketing, has
changed some of the paradigms of "old school" brand management. Henkel has
undergone a steep organizational and learning curve in an effort to identify and grasp
the potential lying within this interdisciplinary approach, leading to higher marketing
spend effectiveness.”
In fiscal 2009, the Laundry & Home Care business sector reported sales of 4.13
billion euros and an operating profit (EBIT) of 530 million euros. The portfolio of the
Laundry & Home Care business at Henkel includes heavy-duty detergents, fabric
softeners and specialty detergents, bath and WC cleaners, universal and specialty
cleaners for household applications as well as hand and machine dishwashing
products with well-known premier brands such as Persil, Pril and Purex.
Photos and further material available on the web at: http://www.henkel.com/press.
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry
& Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds
globally leading market positions both in the consumer and industrial businesses with well-known
brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and
reported sales of 13,573 million euros and adjusted operating profit of 1,364 million euros in fiscal
2009. Henkel’s preferred shares are listed in the German stock index DAX and the company ranks
among the Fortune Global 500.
Contact
Wulf Klüppelholz Dr. Ute Krupp
Tel. +49 211 797 - 1875 Tel. +49 211 797 - 5641
Fax +49 211 798 - 4040 Fax +49 211 798 - 4040
Henkel AG & Co. KGaA
Page 1/2
Düsseldorf, October 6, 2010
Henkel at 7th World Conference on Detergents, Montreux 2010
From Sustainability to Neuromarketing
As one of the world’s leading detergents manufacturers, Henkel is a significant
contributor to the World Conference on Detergents in Montreux, Switzerland.
Today, Henkel CEO Kasper Rorsted gave a keynote presentation on the
importance of sustainability along the entire value chain. Prof. Dr. Thomas
Müller-Kirschbaum, Corporate Senior Vice President at Henkel’s Laundry and
Home Care business sector, is Co-Chair of Montreux 2010, and Marketing
Director Thomas Schuffenhauer is also scheduled to give a talk on
neuromarketing on October 7.
The World Conference on Detergents in Montreux, Switzerland, is the world’s
premier detergent industry forum. It sees representatives of all the leading detergent
manufacturers and raw material suppliers joining with scientists and academics to
discuss "New Strategies in a Dynamic Global Economy". For more information on the
conference, listen to Prof. Thomas Müller-Kirschbaum, Co-Chair of Montreux 2010
and Corporate Senior Vice President at Henkel’s Laundry and Home Care business
sector:
This year’s three-day program has been dedicated to defining the future, introducing
innovations in the value chain, and highlighting smarter ways of doing things. While
Henkel CEO Kasper Rorsted made his keynote presentation on “Innovative,
sustainable consumption: challenging the entire value chain”, the title of Marketing
Director Thomas Schuffenhauer’s talk is “Mind the "Mind": How Neuromarketing
Reshuffles Brand Management”. His presentation is part of the session “Smarter
ways of doing things” on October 7, lead by Müller-Kirschbaum.
Henkel AG & Co. KGaA, Corporate Communications Page 2/2
Schuffenhauer says: “’Neuromarketing’ has become almost a buzzword these days.
On closer scrutiny it is apparent that some of the core findings of neuroscience are
having a significant impact on brand management. Understanding the way we as
human beings take decisions, and how these can be influenced by marketing, has
changed some of the paradigms of "old school" brand management. Henkel has
undergone a steep organizational and learning curve in an effort to identify and grasp
the potential lying within this interdisciplinary approach, leading to higher marketing
spend effectiveness.”
In fiscal 2009, the Laundry & Home Care business sector reported sales of 4.13
billion euros and an operating profit (EBIT) of 530 million euros. The portfolio of the
Laundry & Home Care business at Henkel includes heavy-duty detergents, fabric
softeners and specialty detergents, bath and WC cleaners, universal and specialty
cleaners for household applications as well as hand and machine dishwashing
products with well-known premier brands such as Persil, Pril and Purex.
Photos and further material available on the web at: http://www.henkel.com/press.
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry
& Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds
globally leading market positions both in the consumer and industrial businesses with well-known
brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and
reported sales of 13,573 million euros and adjusted operating profit of 1,364 million euros in fiscal
2009. Henkel’s preferred shares are listed in the German stock index DAX and the company ranks
among the Fortune Global 500.
Contact
Wulf Klüppelholz Dr. Ute Krupp
Tel. +49 211 797 - 1875 Tel. +49 211 797 - 5641
Fax +49 211 798 - 4040 Fax +49 211 798 - 4040
Henkel AG & Co. KGaA
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